Manish Arora is Indian fashion designer who perfectly joins the synergy of fashion and art implementing his rich Indian roots into the signature. As a creative director of renowned fashion house of Paco Rabbane he continues the mastership of avant-garde initialized by Paco Rabbane. As the head of his eponymous label, he leads difficult yet exceptional current of his trademark – Indian culture implementations with the tribute to its artisanship. Born in Mumbai, Arora is known for his futuristic interpretation about traditional motifs and craftsmanship.
Recently Manish Arora in order to broaden the concept of couture with Indian implementations and the denim wear, he started interesting collaboration with jeans label Notify. As the result, the teamwork with French denim brand effected with extraordinary capsule collection for Spring/Summer season aiming at fusion of couture quintessence, acid originality and practical use all together. Through the diverse nature of the collection, we can observe Arora’s affinity to the saturated palette of colours, vivid and imaginative patterns, metallic detailing and appliqué techniques embedded on the jeans. Rainbow colours, exotic impact and iridescent finish are the main features of the collection with the Indian touch of Arora. The line consists of 15 pieces of jeans that definitely may form a bold fashion statement. Every fashionista and Arora’s enthusiast should find appropriate likes including psychedelic patterns, ombre-coloring techniques, printed tropical birds or black and white printed snapshots as well as lace details, complex beading and fringe embellishments.
Responding on the Manish Arora and Notify collaboration, the founder of Notify, Maurice Oyahon says: “We admire the work of Manish and his incredible know-how regarding colours and decoration”.
The collection is available in concept stores like Collette and L’Eclaireur from the beginning of January 2012. The prices range from 455 Euro to 800 Euro.
